Fashion people: Dr. Martens Debuts Teenage Mutant Ninja Turtles Boot Collection
In honour of the release of Teenage Mutant Ninja Turtles: Out of the Shadows (in theatres now), Dr. Martens has collaborated with Nickelodeon on a collection of boots inspired by the original 1980s cartoon series.
The collection—available for purchase today at select Dr. Martens retailers andonline—features four different designs (one for each Turtle) that adhere to the brand’s iconic boot silhouettes. While each pair uses green as a base color, they all showcase unique imagery and design elements that reference one of the Turtles.
For instance, the “Mikey” boot (for Michelangelo) is decorated with orange laces, a shell pattern, Mikey’s orange bandana and eyes, and images of pizza and the other Turtles. On the other hand, the “Raph” boot features a more stylized shell pattern on the toe, Raphael’s eyes, and green ooze dripping down the sides.
As a part of the campaign, Dr. Martens has shared what each member of the Turtle family stands for (skating, sleeping, double pepperoni, etc.) and is asking customers to add their words to the #StandforSomething movement. Cowabunga!